FMC and Apple conducted research to identify the foundational skills students need to effectively communicate using Final Cut Pro and using it to edit social media content. Based on feedback from educators, video editing departments, businesses, and educational institutions around the world, the objectives cover entry-level skill expectations for someone looking to create and publish content for social media. An individual earning this certification has approximately 80 – 100 hours of instruction and hands-on experience with the product, and is familiar with product features and capabilities, as well as relevant career concepts as it relates to social media.